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Notes for SaaS teams who are hard to explain
Short pieces on explainer videos, demos, and the pages a buyer should land on after they watch.
Where should a SaaS product demo video live?
Sales follow-up, drip, and trial. Not as a substitute for the homepage explainer.
When do you need SaaS Launch & Ad Assets?
When the cut has to live on LinkedIn, in paid ads, or on a feature launch.
Do SaaS teams need an explainer, a demo, and launch cuts?
One story. Three videos. They are not interchangeable.
Can I use my SaaS homepage explainer as a LinkedIn ad?
No. The explainer is not the ad. Launch cuts are a separate offer.
Who writes the SaaS explainer script?
We write it in Week 1 after we learn the product, audience, and goals.
What happens on the free SaaS video strategy call?
30 minutes, no commitment. We say which video fits.
What should you prepare before a SaaS explainer?
Product, audience, goals, and the stuck moment. Week 1 is Brief & Script.
How long does a SaaS explainer take to produce?
Four weeks from brief to live. The finished explainer is under 90 seconds.
Should a SaaS explainer go in trial onboarding?
Yes. Homepage, landing page, or trial onboarding.
What should a SaaS explainer video include?
A clear problem, the product as the resolution, a value story, and one next step. Not a walkthrough.
When do you need a SaaS product demo video?
When sales re-teaches the product on every call, or trials stall without a rep.
Is a SaaS explainer video the same as an ad?
No. The explainer is not the ad. Launch cuts are a separate offer.
How long should a SaaS explainer video be?
Our explainer is 90 seconds. Ava AI is the only public video stated at that length.
SaaS explainer vs product demo: which one first?
The explainer is the first 90 seconds of understanding. The demo is the workflow walkthrough.
Where should a SaaS explainer live?
Homepage, landing page, or trial onboarding. The demo and the launch cuts go somewhere else.
What a 90-second SaaS explainer should do
The job of the first minute, and what to leave out so the homepage stops doing all the explaining.